Tesco is rolling out “digital passports” across its clothes range as the EU looks to boost supply chain transparency.
The grocery giant said it would give customers more information on each garment in its F&F fashion collection, including where the materials in each product have been sourced from, The Telegraph reported.
The move comes as Brussels works to improve supply chain transparency by launching new rules where businesses across the euro area are required to bring out digital product passports (DPPs).
Under the rules, which are set to be rolled out over different industries during the next eight years, companies will need to give shoppers detailed information on the materials used in their goods and their environmental impact.
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Alongside the scheme, new requirements on how retailers manage their stock, including a ban on destroying unsold clothes, are being implemented. Firms that fail to follow the rules will receive fines and may be barred from selling products across the EU.
Tesco head of technical Joe Little told the newspaper: “DPPs represent an important step forward, encouraging and promoting sustainable and circular practices.”
In March, M&S-backed Nobody’s Child launched digital product passports in a bid to “underscore the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community”.
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