Selfridges has launched a Harry Styles Pleasing pop-up in-store, following a successful residency at the department store’s Corner Shop last year.
The brand’s first summer ready-to-wear collection, which is available in-store and online, includes a host of “new and familiar products” ranging across apparel, nail and accessories.
The pop-up features garments including a sleeveless knit sweater, colorful tracksuits and vintage-inspired T-shirts.
The collection, which comes as the luxury retailer reopens its Beauty Hall, marks Pleasings’ first summer apparel offering.
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Pleasing co-creative director Harry Lambert said: “We’ve noticed there’s such a response to the apparel that we create. We thought a summer collection would be the perfect way to dip our toes in.”
With products priced between £68 to £260, the pop-up will be running at the upmarket department store until 6 July.
The launch comes as Pleasing plans further collaborations due to arrive later in the year and continues working on its in-person experiences in the retail sector.
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